To remain competitive and to strategically position itself, Seneca Manufacturing employs a branding strategy that segregates its brands into two categories–sustaining and growth brands, including: the many Heron brands and Sands. ![]() Initially, SMC focused exclusively on the Seneca Nation territory to distribute their product, and 5 years later, SMC started distributing its product to numerous states and other Indigenous Nations. ![]() SMC started in 2006 when it obtained its TTB license, operating with a workforce of four people, including Gary and Travis. ![]() After operating various tobacco businesses ranging from retail, wholesale, and importing, it was only natural that their next step was to form Seneca Manufacturing Company and launch their own high quality tobacco product line for adult consumers.Įxcellence, integrity, and ultimate quality form the basis of Seneca Manufacturing’s core values, bringing together the traditional manufacturing craftsmanship with a visionary drive to execute bold new ideas.
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